Another couple of ads
These all fall into slightly different categories, and I don’t suppose I’ll be as critical but here are a few more ad campaigns that I feel do their job in one way or the other.
- AT&T Ski Lift Commercial – First of all, could they anymore have been trying to channel Zach Galifinakis? I think the dude in this commercial might be funnier – the sound he makes when chucking his “friend’s” phone off the ski lift just before repositioning his sunglasses is just about the funniest thing I’ve ever heard. That being said, once you know what’s going on in the commercial it’s even funny on mute, which is generally how I see it. I don’t actually think this is the best commercial for AT&T because other than being told that’s what it’s for, the services of their network don’t really entice me away from mine or make it especially clear what they’re selling. It is hilarious though, and I’m still talking about it.
- Snickers – “You’re Not You When You’re Hungry”. Not only are these commercials funny, but they’re also effective. They paint a picture, they get right to the point, they force you to use your imagination and then reward you for doing so. I think everyone is a fan of the Betty White/Abe Vigoda installment, but I personally prefer the Aretha Franklin “you’re a diva when you’re hungry” version.
- Snickers Peanut Butter – Sharks “Steve Was Delicious”. I see a trend developing. This was instantly my favorite commercial of all time. A shark focus group asking them to recount the flavor of the humans they’d eaten. We, as humans, watch and chuckle along because what an outrageous thing to imagine – killer sharks sitting around a boardroom table discussing their latest conquests and then being told by their human focus group coordinator that Steve had just eaten Snickers with Peanut Butter. Just watch it, laugh along, and then go buy some Snickers Peanut Butter Squares. . right?
Peace Love and Vocal Harmonies
Advertisement
