Because you were thinking about sex anyway. . .
Got your attention?
So there’s a KY commercial campaign airing these days that I think is occasionally pretty gross, but simultaneously hilarious, and very well done. Let’s examine it from top to bottom (no pun intended.. yeah right).
The product is “KY Yours + Mine”. The commercial is here. You can watch, but a quick synopsis – a couple sitting up in bed describing what this product is doing to enhance their bedroom encounters. They’re not the greatest looking couple in the world, but I think it’s speaking to the “anyone-ness” the product can appeal to. The man, in his somewhat bumbling tone of voice gives something of an explanation of how things generally go, and how much better they go with this stimulant involved. The woman chimes in once or twice, and then there’s a couple of quick cuts to other “unrelated” but explosive and exciting imagery, leaving us back with the couple in their bed, laying down and giggling.
Effective? Absolutely. It’s not even the sexiest commercial any of us have ever seen, and in fact what’s funnier than that is the sexiest commercial we have ever seen was probably for a car, or some food product. All that aside, this commercial presents the product, presents its merits, and then shows you the “results”. There is a part of me that’s not interested in this, or any other couple’s sexual escapades – there is also another installment of this advertisement utilizing a much older couple and cataloging their occasional failings in bed which I’m definitely not interested in. However, that may do a better job of telling the story, wouldn’t you say? Anybody can use this product! Good call, KY.
Coming up, the sexiest commercial I have ever seen. . .
Peace Love and Vocal Harmonies
